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Newsonomics: With new roadblocks for digital news sites, what happens next? » Nieman Journalism Lab
“Why? It’s not primarily that customers are demanding more video. It’s that video ad rates continue to hold up far better than for ads placed alongside all those tiresome words. If the advertisers demand more video inventory, then the content side must produce more video.
Certainly, this age of almost-convergence is a wonderful one for consumers. We get to have our useful video packaged with our useful stories, and toggle back and forth. But in the world being born, video content trumps text, and more mere scribes, of all ages and of all digital skill levels, are finding themselves unwanted. The ad tail is wagging the new digital news dog, at a quickening pace.”
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Journalists, beware: Twitter is less potent than you assume – Poynter
“Twitter generates 1.5 percent of traffic for typical news organizations,”
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