How He Used Facebook to Win | by Sue Halpern | The New York Review of Books
“According to Grassegger and Krogerus, Cambridge Analytica had used psychological data culled from Facebook, paired with vast amounts of consumer information purchased from data-mining companies, to develop algorithms that were supposedly able to identify the psychological makeup of every voter in the American electorate. The company then developed political messages tailored to appeal to the emotions of each one.”
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