In exchange for your data

This blogpost that Julian Hartley wrote while a research fellow on the Show + Tell + Share project at the Victoria & Albert Museum enters the debate about scaling public engagement work using data.

Although network relationships are one of the strengths of community-based practice, the fact is that building and maintaining these networks is labour intensive, expensive and difficult to scale. And the size of the challenge to scale public engagement work is clear when we look at the demographic data of those who actually visit museums. It’s an all too familiar story for museum professionals to find that still, the socio-demographic of visitors is mostly in the upper-socioeconomic classes with the lower-socioeconomic classes being the least likely to visit. From the visitor data we see that the reach of public engagement work is limited to a small percentage of all the socially excluded and culturally disenfranchised.

Read the full posting here.

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